Brand DNA
Your business profile. The more you fill in, the better your plan and content will be.
Brand Knowledge
Paste your origin story, case studies, methodology, past client wins, or any text that represents how you think and talk. Every app will pull relevant pieces when it generates.
Fill in the 4 required fields to enable plan generation.
IG Captions
Ready-to-post Instagram captions written in your voice. Pick your goal, topic, and format. Copy and paste.
What it is. Instagram captions written like a real person talks β not a brand broadcasting. Your Brand DNA, your voice, your buyer's language.
How to use it. Pick the objective (direct sales / engagement / free value), drop in your topic, choose customer awareness level and length. Generate. Tap Save to keep the ones you want in your briefcases.
What's the goal?
What's the topic?
Customer awareness
Length
Hook Engine
Generate hooks in your voice, for any platform. Pick a mode, style, and topic.
What it is. The Hook Engine produces scroll-stopping opening lines, full post skeletons, or complete content frameworks β in your voice, using your Brand DNA, tuned for whatever platform you're writing for.
How to use it. Pick a mode β Just the Hook gives you one-line openers, Hook + Structure gives you a full post skeleton, Full Template gives you a goal-based framework (lead gen, objection handler, webinar signup, etc). Then pick the platform, paste your topic, and generate. Tap Save on anything you want to keep β it lands in your briefcases under My Work.
CTB Generator
Turn weak "Book now" Calls To Action into Calls To Benefit β the action + the specific result on the other side of it.
What it is. A CTB (Call To Benefit) names the specific outcome the reader gets the second they act β not just the task they have to do. "Book now" is a CTA. "DM 'FITTING' and you'll have three dress concepts in your inbox by Friday" is a CTB.
How to use it. Drop in your current (weak) CTA, a line about what's on the other side of the click, and the platform. Generate 5 variations rotated across different angles. Save the ones you want to your briefcases.
Viral Post
Paste any post that went viral. Get your version β same pattern, your story, your buyer's language.
What it is. You see a post that worked β viral, lots of saves, tons of comments. You want the same pattern for your business. This reverse-engineers the structure (opening, payoff, emotional trigger) and rebuilds it around your story.
How to use it. Paste the viral post in full. Add the angle you want to take on the topic. Pick the platform. Generate variations. Save the ones that feel right.
Write Anything
Pick a proven copywriting framework, give it a topic, get polished copy in your voice β ready to post.
What it is. A general writing engine backed by 10 proven copywriting frameworks (AIDA, PAS, StoryBrand, BAB, FAB, 4Ps, QUEST, Hero's Journey, Problem-Dream-Fix, 4Cs). You pick the framework, it writes.
How to use it. Pick the framework that fits your goal (PAS for sales, BAB for transformation stories, AIDA for general, StoryBrand for positioning, etc.). Drop in the topic. Choose length, tone, and platform. Generate and save.
DM Analyzer
Paste a conversation or upload a screenshot. Get lead classification and follow-up suggestions.
What it is. Paste or screenshot any DM thread and get a read on where the lead really is β hot, warm, cold β plus a suggested follow-up reply in your voice.
How to use it. Paste the whole thread (or drop a screenshot). Add one line of context ("she DMed after my reel about X") if it helps. Review the analysis, grab the suggested reply, tap Save on anything you want to keep for your follow-up sequence.
Drop screenshot here or browse files
PNG, JPG up to 5MB
Connect Your Accounts
Link your social media accounts so we can pull your DMs automatically. No more copy-pasting.
We never post on your behalf. Read-only access to pull your conversations for analysis.
My Work
Everything you save from any app lives here. Organize by briefcase, edit anytime, send when ready.
Credits & Billing
Your credits power hook generation, DM analysis, and plan refreshes.
What costs credits?
Buy Credits
Want a monthly plan with more tools and credits? View all plans
Choose Your Plan
Pick the plan that fits your business. Upgrade or downgrade anytime.
Free
- ✓ Free diagnosis score
- ✓ See your 5-area breakdown
- ✓ 1 hook generation
Starter
- ✓ Everything in Free
- ✓ Full Social Sales Plan (7 sections)
- ✓ Hook Engine (unlimited)
- ✓ DM Analyzer (10/month)
- ✓ Belief Content generator
- ✓ IG Captions generator
- ✓ 50 AI credits/month
- ✓ Email support
Pro
- ✓ Everything in Starter
- ✓ All Content Tools unlocked
- ✓ All Sales Tools unlocked
- ✓ All Closing Tools unlocked
- ✓ 200 AI credits/month
- ✓ Priority support
Agency
- ✓ Everything in Pro
- ✓ AI Studio
- ✓ Frameworks library
- ✓ Prompts library
- ✓ Unlimited AI credits
- ✓ White-label reports
Your account
β
Your details
The basics we use to make your plans feel like you.
Your sign-in email. Changing this will take a few extra steps soon.
Change password
You'll be signed out of other devices after changing this.
Current plan
Payment history
Every credit pack and plan you've bought. Invoices coming soon.
Delete your account
This removes your plan, brand details, diagnosis, and all credits. You cannot undo this.
Create
Pick an app and ship something in the next 10 minutes.
Campaigns
Group a set of posts, ads, and DMs into one campaign. See what's working, what's not.
Your first campaign lives here.
A campaign is a run of posts, ads, and conversations aimed at one goal β bookings, launches, a weekend drop. Bundle them together so you can see what pulled the result. Coming in the next release.
Lab
Live training and recordings from Kwabena and the team. Open to members only.
Join the Social Sales Lab
Weekly live sessions with Kwabena on the exact plays running in real businesses right now. Case studies, hot seats, template drops. If you want to learn the strategy, not just use the app, this is the room.
- Weekly live session, every Tuesday 7pm GMT
- Full recording library going back 18 months
- Private community with Kwabena + senior strategists
- Monthly hot seats β bring your business, get a plan
Your account
β