What it is. Instagram captions written like a real person talks — not a brand broadcasting. Your Brand DNA, your voice, your buyer's language.

How to use it. Pick the objective (direct sales / engagement / free value), drop in your topic, choose customer awareness level and length. Generate. Tap Save to keep the ones you want in your briefcases.

What it is. The Hook Engine produces scroll-stopping opening lines, full post skeletons, or complete content frameworks — in your voice, using your Brand DNA, tuned for whatever platform you're writing for.

How to use it. Pick a mode → Just the Hook gives you one-line openers, Hook + Structure gives you a full post skeleton, Full Template gives you a goal-based framework (lead gen, objection handler, webinar signup, etc). Then pick the platform, paste your topic, and generate. Tap Save on anything you want to keep — it lands in your briefcases under My Work.

What it is. A CTB (Call To Benefit) names the specific outcome the reader gets the second they act — not just the task they have to do. "Book now" is a CTA. "DM 'FITTING' and you'll have three dress concepts in your inbox by Friday" is a CTB.

How to use it. Drop in your current (weak) CTA, a line about what's on the other side of the click, and the platform. Generate 5 variations rotated across different angles. Save the ones you want to your briefcases.

What it is. You see a post that worked — viral, lots of saves, tons of comments. You want the same pattern for your business. This reverse-engineers the structure (opening, payoff, emotional trigger) and rebuilds it around your story.

How to use it. Paste the viral post in full. Add the angle you want to take on the topic. Pick the platform. Generate variations. Save the ones that feel right.

What it is. A general writing engine backed by 10 proven copywriting frameworks (AIDA, PAS, StoryBrand, BAB, FAB, 4Ps, QUEST, Hero's Journey, Problem-Dream-Fix, 4Cs). You pick the framework, it writes.

How to use it. Pick the framework that fits your goal (PAS for sales, BAB for transformation stories, AIDA for general, StoryBrand for positioning, etc.). Drop in the topic. Choose length, tone, and platform. Generate and save.

What it is. A full offer stack built around YOUR Brand DNA — name + positioning + deliverable + bonuses + guarantee + urgency + price justification. Same approach the best direct-response copywriters use.

How to use it. Describe what you actually do for clients. Pick your price point, timeframe, and offer style. Generate 2–3 positioning angles on the same core offer. Save the one that lands.

What it is. Paste or screenshot any DM thread and get a read on where the lead really is — hot, warm, cold — plus a suggested follow-up reply in your voice.

How to use it. Paste the whole thread (or drop a screenshot). Add one line of context ("she DMed after my reel about X") if it helps. Review the analysis, grab the suggested reply, tap Save on anything you want to keep for your follow-up sequence.